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The fashion consumption market in 2025 is presenting a dual feature of “value driven+scenario based demand”. In the consumption pattern dominated by Generation Z and Millennials, 65% of consumers consider brand tone, design originality, and social attributes as core decision-making…
As the restlessness of fast fashion gradually fades away, consumers’ demand for fashion is returning to its essence – they not only need to have eye-catching looks, but also want to dress comfortably. In the autumn and winter of 2025,…
As the global fashion market shifts from “unification” to “personalized segmentation”, consumers’ demand for “exclusive trends” is becoming increasingly prominent. How to break the homogenization deadlock of “selling one product globally” has become the core challenge for global brands. STARWAVE…
